A recently-opened, upcoming takeaway restaurant was searching for a reliable and customer-orientated leaflet distribution company after being let down by several leaflet distribution companies. They wanted to devise and execute their unique leaflet distribution campaign to build awareness of their innovative food, delivering their leaflets only to their target market. As their prices were premium, they wanted to target only to the middle- to high-income, but not very high-income local residents. Moreover, they wanted help with creating their exact delivery area based on two miles’ distance from their restaurant. The Client also wanted to know how many households are located within their targeted areas, so that they print the right number of leaflets to cover all the area. They also wanted us to find shared distribution so that they can keep their expenditure down as they have just opened.
Firstly, we gave them a visit in their own restaurant to plan the exact distribution areas determining the boundaries of their targeted areas based on the 2 miles’ radius from their restaurant. Then we have identified based on our demographic data, in which areas the low- and the very high-income people live within their area coverage, so that we would exclude those areas to avoid delivering their leaflets to people which are less likely to order from them. Once we have determined the exact areas to be covered, we have calculated how many addresses and households are located within that area, so the Client would order only the right number of leaflets from their printer to cover their targeted area.
Based on our client’s exact requirement, we have created and uploaded the unique maps into their own live GPS-tracking account, so that our client would be able to track our Leaflet Agents’ movements in real-time and monitor their progress. We have printed out unique maps based on the Client’s exact needs, so that we would make sure that our Leaflet Agents would only cover the exact areas, in which our Client’s target demographics live.
We have also managed to find a Cleaning Company which wanted to target the exact same demographic groups within the same area, so that they can share the cost of the distribution.
“Very proactive in their approach which filled me with confidence. All queries were promptly answered and backed with good evidence. Great tracking system that allows you to spot check, in all the leaflet delivery companies I have tried this is the most reliable one. Very helpful from start to finish, very impressed with the service.” Deepak – Restaurant Owner
Why choose us
We always take time to seek to map out all of our clients’ exact needs so that we gain thorough understanding how we can maximise their return on their leaflet marketing investment. We are able to plan and execute very sophisticated campaigns, making sure that we only deliver our clients’ leaflets to their target market within their coverage areas.
All of our distributions are live GPS-tracked, which enables our Restaurant clients’ to make their own independent spot-checks on top of our regular spot-checks on our Leaflet Agents.
Once identified the exact area coverage, we can actively look for other companies who want to target the same area to lower the cost of distribution.