We have carried out over 2000 letterbox delivery campaigns for all different types of companies within London. As a result, we have experienced that there are many different variables, which can impact on the success of a letterbox delivery campaign. We have only included some of the major variables, which could affect the response rate of your letterbox delivery.
Type of industry:
Letterbox delivery does not suit every type of business. Usually, leaflet distribution is recommended to businesses, which want to target every resident with their marketing messages within their local area.
Certain types of businesses generally receive higher response rate than others. On average, food delivery companies have a good rate of return on their flyer distributions as many people tend to order food, when receiving takeaway menus.
Type of businesses, which average good rate of return with leaflet distribution include:
- Takeaway restaurants
- Estate Agencies
- Personal Tuition/Nurseries/Schools
- Gym/Personal Trainers
- Cleaning/Dry Cleaning companies
- Care Agencies
- Building/Home Improvement
- Kitchen suppliers
- Public events
- Religious groups
- Beauty Saloon/Yoga
Certain type of businesses can achieve higher response rate, if they distribute their leaflets to a certain area, where their target demographic group is concentrated. For example, a Cleaning company would achieve very low response rate in a low-income area. People on low-income would not need Cleaning services, since they either cannot afford it.
Businesses, which have a physical premise where their customer would need to go to buy their products or services would achieve higher response rate, if they target their closest surroundings.
More likely that people would sign up to a gym located closer to them, when receiving their leaflet through the letterbox.
One of the most crucial factors for leaflet distribution is the content, design and quality of the leaflet. A well-designed, good quality flyer with relevant messages would have a better chance of getting good rate of return. We have already covered in great details in our earlier blog post what factors are important when designing a leaflet.
Additionally, these are links for professional printing companies, where you can read more on how to create a successful leaflet design.
New vs established brands:
People tend to choose brands, which they are familiar with. Hence, well-established brands usually achieve better results on their letterbox delivery campaign. They regard the better-known brand as a safer option than an unfamiliar one. Therefore, local businesses operating in the local area for a longer time or big brands have better chance to attract more customers with letterbox delivery campaign. For example, a new Estate Agency which just opened up recently in an area would likely get lower response rate than another well-established competitor like Foxtons, Winkworth, etc…, which have been operating in the local High Street for decades.
In our next blog post, we will continue to list out some of the other important factors, which could affect the success of your letterbox distribution campaign.
In the meantime, if you have any questions or you want to book your next letterbox distribution campaign email us at [email protected]. Additionally, you can call us on 02089026388.
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